He foresaw a new kind of midway hustle, in which the hustler would be inside the machine. He wanted to manufacture coin-operated game-playing machines and license them to amusement arcades. The game’s developers, a group of graduate students who were part of the Tech Model Railroad Club, at M.I.T., an early proving ground of computer hackers, had never considered selling the game their idea was to demonstrate the appeal of interactivity, and to take a first small step toward simulating intelligent life on a computer. As an engineering student at the University of Utah in the nineteen-sixties, Bushnell had become obsessed with an early computer game called Spacewar. In 1972, an engineer and former carnival barker named Nolan Bushnell started a video-game company, in Santa Clara, California.
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